Experiential Marketing Leader
and Event Experiences Strategist
Experiential B2B marketing strategist and field marketing professional with a proven track record of leading high-impact, high-quality industry and internal events. Adept at aligning marketing strategies with business objectives to enhance brand reputation, foster meaningful customer engagement, and drive revenue growth and pipeline. Recognized for excellent executive leadership, bringing together and sustaining strong relationships with core stakeholders to develop and deliver innovative brand and marketing experiences, executive networking, and customer programs. Sets a standard for excellence while leading and empowering cross-functional teams, including marketing operations, brand, global sales, content marketing, product marketing, digital marketing, event marketing, customers, and vendor partners, to achieve collective success. Strong background in strategic planning, stakeholder collaboration, and as a strategic advisor to ensure marketing initiatives drive business growth and customer loyalty.
Transformational Leadership
A natural collaborator, I effectively bring departments together to spearhead critical strategic endeavors, fostering unified internal and external partnerships and teams. I thrive on guiding, mentoring, and cultivating a team of proficient event marketing professionals to achieve exceptional performance.
Live and Digital (Virtual) Global Event & Field Marketing Campaigns
As an expert in the field, I direct strategic planning and execution for all physical and virtual marketing campaigns, serving as the visionary and spearheading operational and activation initiatives for successful execution and ROI.
Strategic Experiential Marketing
Guided by my Marketing background, I thrive on developing brand focused strategies for designing events and apply professional, strategic methodologies to ensure outstanding representation of products and services. I ensure conceptual marketing strategies are conceived for events to promote strategic coherence and alignment. This approach instills the creation of engaging interactions by integrating targeted messaging and corporate goals, utilizing key platforms, collaborative initiatives, and interactive meeting technology solutions.
Content and Technology
Optimal event outcomes are achieved through the creation of engaging interactions, seamlessly integrating targeted messaging with corporate goals. Employing this strategic approach, I make certain to utilize essential platforms, foster collaboration, and leverage interactive meeting technology solutions.
Operational Excellence
My philosophy is that success is obtained by strategically directing the sequence of operations to achieve crucial business goals, encompassing planning, logistics, production, process enhancement, finance, marketing, and service provisions. This is my management approach to ensure excellence in outcomes.
My Approach
I specialize in employing a proven and repeatable consulting process, incorporating a productized discovery approach to strategically implement initiatives tailored to my client’s unique dynamics. Through comprehensive analysis, collaborative efforts, and solutions alignment with organizational objectives, my aim is to deliver customized strategies that consistently yield desired results in an ever-evolving business environment.
My service delivery revolves around clarifying the broader vision and crafting strategies to achieve long-term objectives. I oversee the successful implementation of these strategies, ensuring cost-effectiveness. Simultaneously, I evaluate the foundational structures supporting goal fulfillment, scrutinizing operations to refine processes and implementing technology and workflow enhancements for increased efficiency and optimal alignment with target outcomes.
Experiential Marketing Expertise
Contact Me
Your questions and comments are important to me. Please reach out and I will be in touch as soon as possible.
Email: jittaunphillips@yahoo.com
Consulting Services
Contact me to work with a results-driven Experiential Marketer. I would be honored to discuss opportunities to support your campaign.